Blue Ray?.........I don't think so

If my mind does not betray me, my first blog was about how HD DVD and Blue Ray of how this promising technologies were about to take over the market and supremacy over the DVD. It has not been a year since I made that statement. Now Looking around and how we are in the verge of substantial changes in our broadband networks around the world specially in USA, ASIA and Europe; perspectives about the supremacy of Blue Ray in this case (since HD DVD is officially dead ) is not as sure as many people believe.

Yes we must admit that the quality of sound and video with Blue Ray is incredible, and probably it will get better as much better TV's get into the market, and more studios are adopting the format, but I believe the idea of holding a physical device to watch a movie or a show, are almost over. Like I mention before, the introduction of better broadband for regular people like you and me, such as Verizon Fios, and rumors of Cable making a complete restructure of their network, it is more likely that we will se more and more distribution of movies, and even software through the Internet.

We just have to look at the approach that big companies like Microsoft and Apple are taking, in one side you have Microsoft, that was very shy in supporting HD DVD; a lot of analyst claim they push more for their Xbox Live, which allow you to download movies to your Xbox with a 75% smaller storage size than a HD DVD, but with the same quality, plus the Media Center which support IP TV (TV through the Internet). Then we have Apple, they have been a lot of rumors that we will have a MAC with Blue Ray by the end of this year 2008, meanwhile they are focusing more in the APPLE TV, you could download movie rentals, with a very rich catalog, although they just star growing in the HD end, and last but not least you have the second largest carrier of Movie Rentals, Netflex. which jump from 1 million subscribers in 2005 to 9 million subscribers in 2007. offering their whole catalog through streaming video in your computer, which means, you could watch as many movies as you want, with the same quality than cable Tv, this it's all include it on the basic monthly fee. It's evidently that this 3 key players are betting in future of video distribution through the web.

To all this unique services we add the very good argument of a more environment friendly with media distribution through the web, since promote the production of less plastic, and paper, since all this movies would be hold on a single hard drive, which by the way every day are getting cheaper and cheaper.

I definitely do not have a magic ball, but as I always say Napster was a turning point for not just technology but for the whole world. I strongly believe we are in the verge, of a whole revolutionary change in the way we watch TV and enjoy our media room.